The world of eyewear is evolving, and independent optometrist Nicky Dayton is at the forefront of this change. With the opening of Berowra Eye Studio in November 2025, Dayton has created a unique and independent practice that curates eyewear on her own terms. Her latest venture introduces Victoria Beckham Eyewear to the studio, a relatively new name in the industry, and a clear standout among patients.
Dayton's decision to include Victoria Beckham Eyewear in her practice is a strategic one. The collection, designed and manufactured by Safilo, offers a range of styles that cater to a diverse audience. The appeal lies in its stylish, understated glamour, which is both aspirational and accessible. The color palette, featuring muted hues like burgundies and blues, resonates with Dayton's demographic, who prefer subtle branding.
The range is divided into two segments: Everyday Chic and Glam. Everyday Chic features ultra-light acetates, timeless shapes, and chic metal constructions, while Glam introduces bolder silhouettes with modern 3D bevelling. Dayton's curation reflects her independence, as she selects frames based on shape, fit, and color rather than brand prominence.
Among the collection, the VB1010 optical style stands out as a clear favorite. Its classic square acetate design with gold trim at the temples and a narrow bridge fit has resonated strongly with female patients. The frame's detailing, including subtle temple branding and refined gold accents, aligns with local preferences for understated design. The quality craftsmanship is also a significant factor in its popularity.
Dayton's positive response to the Victoria Beckham collection extends beyond dispensing. She purchased a pair of Victoria Beckham sunglasses for herself, a burgundy shell aviator with cream sides from the sun collection. This personal connection to the brand highlights the emotional investment that Dayton has in her practice and the products she offers.
The Victoria Beckham collection has quickly secured its place in the practice's retail area, offering Dayton the best of both worlds: brand strength and independent curation. As Berowra Eye Studio approaches its first year in operation, Dayton is focused on refining her in-store offer and considering future buying trips, including a possible visit to Silmo in Paris. Her commitment to independent curation and patient-centric approach sets her apart in the eyewear industry.
